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This is the spot for live coverage of Apple’s iPhone 3.0 event later today from Apple headquarters in Cupertino, Calif., which is scheduled to kick off at 10 a.m. PDT.

Apple plans to preview the new operating system and discuss a new software development kit, according to an invitation it sent out last week. We also might finally see cut-and-paste, MMS, and any number of long-awaited iPhone features with the new release.

The new service is available now and the company said that it did iPhone apps what Facebook Connect did for web sites: users can link their apps with their Facebook profile to share their data with friends.

“For the first time, your iPhone apps can now have friends,” said Dave Morin, senior platform manager at Facebook. “I can pull out my iPhone and play it not only my other friends with iPhones, but I can also play with my mom-she can join in and play with us on her computer.”

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